The Reputation Economy: Why Your Story Is Your Greatest Business Asset with Stacy Havener
Stacy Havener raised over $8 billion for underdog funds using storytelling, not spreadsheets, and her rule is that the messy parts you hide are the parts that make people care.
▶ Watch the full episode with Stacy Havener for deeper context on how to approach these questionsThe Part You Skip
Think about how you introduce yourself or your work. What part of your real backstory do you quietly leave out, soften, or rush past, and why?
Walk Into The Danger Zone
Stacy says a story with no stakes is boring, and the gold is in the hard, high-stakes moment. Go back to a real moment of struggle or fear in your past. What actually happened, and what was at risk for you then?
Pull The Thread To Today
Now connect it. How did that exact struggle prepare you, fuel you, or shape why you care so much about what you do right now? This thread is the whole point.
Why It Makes You The Guide
People connect with struggle, not polish. Circling every one that fits, why is that same hard part actually the reason someone should trust you, hire you, or follow you?
Say The True Thing Once
You don't have to write a memoir, you just have to say the true thing one time, in one real place. Where will you finally include the part you've been hiding (a post, a bio, a pitch, a conversation), and what's the first line you'd actually say?