Agency Founder: We Lost 80% Of Our Revenue In 6 Months, Here's What It Taught Me
Tim Dyer's agency hit almost $10 million in revenue and felt indestructible. Six months later, 80% of it was gone. He calls that a false summit: the belief that hitting the number means you've arrived. This page helps you find your own false summit, the part of your story you've been leaving out, and the B plot that's been chasing you while you chased the number.
▶ Watch the full episode with Tim Dyer for deeper context on how to approach these questionsYour False Summit
What number, client, or milestone did you believe would mean you'd arrived? If you've hit it, what did it actually feel like? If you haven't, what are you expecting it to feel like?
The Part You'd Omit
Every company has a chapter it skips: the lost client, the near miss, the hire that went wrong. Which one is yours, and what did it actually build in you?
The Plot That's Chasing You
While you chased the A plot (the revenue, the exit), what kept showing up? A lesson, a relationship, a question you keep avoiding. That's probably your B plot.
Your Monument
Fifty years from now, what's inscribed on your company's monument? It won't be the revenue number. What would you want it to say about your people and what you built?
One Step Toward Sage
Where are you still the hero, jumping in to save the day because it feels good to be needed? Name one situation this week where you'll let someone else lead, and how you'll keep yourself from stepping in.