No. 35 of the MaxLife Reflection Series · prints to one 8.5 × 11 page · 3-hole-punch ready
MAXLIFE
Reflection Series
35
No. of 75

Why High Performers Crash: Jeff Francis on Emotional Blind Spots and the Leadership Fix

Companion to the MaxLife episode with Jeff Francis

Jeff Francis, a multi-time founder, found that what quietly held him back wasn't strategy; it was a built-in reaction he had to name before he could work around it.

▶ Watch the full episode with Jeff Francis for deeper context on how to approach these questions
01

Your Hardwired Reaction

When something fails or gets hard, everyone has a built-in default. First, pick the one that's yours from the list. Then, on the lines, describe what it actually looked like the last time it fired: what you did, what you said, what you avoided.

I shut down / go quietI overcontrol everythingI dig into busyworkI get angry / blameI disappear and avoidI freeze and stall
02

Where You Take It Personally

Jeff says the trap is making the setback mean something about you. When that reaction fires, what story do you tell yourself about what it says about who you are?

03

Name It And Reframe It

Jeff's move: name the feeling out loud, then reframe the event as information, not failure. Taking that same setback with none of the 'I'm a failure' spin, what was it actually, a bad fit, a wrong timing, a thing to learn?

04

Action, Not Result

Jeff stopped staring at the outcome and asked only, 'what's the action I can take right now?' For the thing you're stuck on, what is the single next action you control, regardless of how it turns out?

The next action I actually control here is ___.
05

Repeat It On Purpose

Jeff's faith was that enough good actions, often enough, make the results take care of themselves. When this week will you repeat that one action, and how will you catch yourself the next time the old reaction tries to take over?

Jeff's formula is plain: you can't change a reaction you can't see, and you can't outrun a result you're staring at. Name the pattern, stop taking it personally, and take the next action on repeat. So what's the one reaction that's been quietly running your decisions, and what's the first small action that interrupts it?
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