A private practice for founders running $5M – $50M companies who've won by every external measure and quietly suspect the next chapter is bigger than the last one. A coach who holds the vision.
Book Coming Soon
At your level the hard part isn't working harder. It's the forks: the exit, the big bet, the partner, the price. The calls where being right makes millions and being wrong costs the same. You don't need more information. You need to collapse the timeline, confirm your own read, and act with conviction instead of circling the decision for months.
If you know Rick Rubin, you already understand the job. Artists hire him for his ear, his taste, and his refusal to let them ship anything less than their best work. I do that for entrepreneurs.
A creative producer holds the big vision and pulls the best version of it out of the people in the room. I create a space where you feel genuinely seen, then help you cut through the noise to the few things that actually matter. Not by handing you a framework. By helping you see the next move sooner, and putting clear words to what your gut already knows.
You already have the technical ability. The business already hums. This is work for people whose best decisions move markets by millions, and whose mistakes do the same. At that level you don't need another operator's playbook. You need clear expression, and the expansion that comes with it: the next chapter, painted vividly enough that you can finally see it, believe it, and build it.
When you hire me, you don't get a framework. You get my nervous system.
Your nervous system is already a satellite dish, tuned to ideas, instinct, and the occasional bolt of lightning. Mine adds surface area to yours. Plug in and you see the moves sooner, confirm the instincts you already trust, and borrow some of mine to execute faster and with more confidence. Not just on the business. On all of it: the work, the marriage, the health, the legacy you're actually building.
People call it coaching because there isn't a better word yet. What they're really paying for is taste, judgment, and trust, acquired slowly while running five companies of my own and working with hundreds of founders in theirs. That's the part money can't buy. You borrow it from someone who's already earned it.
Almost every founder I work with has crushed the first two. The third one is what nobody talks about. It's also where the next decade actually lives.
Escape. Getting out from under the boss, the financial stress, the version of life you didn't choose.
Building. The business, the income, the lifestyle. By every external measure, you've won.
Alignment. Life happening through you, not just to you or for you. Ambition, family, health, capital all moving the same direction.
Most consulting stops at the business. The restlessness you're feeling usually isn't about the business at all.
Most consultants treat your marriage and your kids as the thing you sacrifice for the company. I treat them as the whole reason we do any of this. If you're going to bring the hard stuff home, you've got to bring the cake too, not just the stress. We build a life where your ambition and your family pull the same direction instead of fighting each other.
The real scoreboard was never the exit. It's whether the person you married has real freedom, whether your kids know what they're here for, and whether you're climbing with the people you love instead of clawing over them.
Underneath all of it is the quieter question. The restlessness isn't a strategy problem. It's a meaning problem. Somewhere back there it stopped being "what's next for the business" and became "what is all of this actually for?"
This is the work of getting honest about what you were built for, what you'll be proud of when you're eighty, and then pointing your ambition, your money, and your time straight at it. Not someday. Now.
Five sentences that have shown up in almost every first call.
Pick whichever ones land.
The business runs itself and you feel less alive than when it was on fire.
You hit the target you set five years ago and barely felt it land.
Your spouse stopped asking about work. The answer is always the same.
You're calling slowing down "contentment." A quieter voice is calling it retreat.
You've outgrown the mentors who taught you how to climb.
Most founders don't notice it at first. The business runs, the team shows up, the deposit hits. By every external measure, you're winning. But on the drive home you wonder when a Monday last felt alive, not just disciplined.
You're not ungrateful. You're human, and you're built for more.
That restlessness isn't a problem to manage. It's ambition pointing at a bigger game, the one with your name on it that you haven't let yourself name yet.
It isn't the end of your drive. It's the doorway to the biggest thing you'll ever build.
It's not a strategy problem.
It's not a productivity problem.
It's a fuel problem.
And you can't out-execute a fuel problem.
— Ben Laws
Most coaches teach what they read. Ben helps you move on what you can already feel coming. The difference is felt within five minutes of sitting across from him.
He works like a conductor. You bring the instruments. He hears the music that's actually trying to come through, then brings the room into a harmony that has people asking what just happened.
Ben has built five businesses from the inside, including a wealth management firm he's still running today. He's been the founder who couldn't sleep and the leader who caught the dilution in his own company's culture three years too late. His practice runs almost entirely on referral. Entrepreneurs introduce him to other entrepreneurs.
If you've spent time in the high-end founder world, you've heard his frameworks quoted by people who learned them from him. Aligned Fuel. The Third Freedom. Pull vs. Push. The Sourdough Starter. The Five Dials.
Five things I do in the room, whether we're on a call or two days into an intensive.
I create the room where the real thing finally gets said. Vulnerability is where accountability meets kind honesty, and it's where the aha lives.
Most of the work is finding what's standing in the way of your yes, then clearing it so momentum can start pulling you forward.
We don't just talk. I build the in-the-pocket moments where you feel yourself actually living, not just busy being alive.
I don't live in a "no" world. I see the possibilities that don't exist yet, imagine the brushstrokes, and start painting before it has words.
When you can finally see the picture, you believe it. And when you believe it, it becomes real.
The work is intuitive. It isn't random. For the founders who like the receipts, here's the objective read on how I'm wired.
Before you apply, spend a minute with him. The MaxLife Podcast is where Ben thinks out loud about what arrived founders are actually navigating, and there are 75 of these waiting when you want to go deeper.
If the voice doesn't fit, you'll know quickly. If it does, you'll already know what the first call will feel like.
Pulled from coaching transcripts. Names withheld until clients give permission to publish them.
Culture isn't a handbook.
It's a sourdough starter.
Three to five who feed it, protect it, and pass it on.
— Chapter 7 · The MaxLife Playbook
Call these the instruments. They're the technical engineering of the work, and they matter. But the music is what happens when I'm in the room. A technical engineer hands you insight through a framework. A creative producer straps his nervous system to the project. You're hiring the second one.
The three fuels every founder runs on. Most are burning a corrosive mix and don't know it. The first session names yours. Everything else gets easier.
Most founders track 47 metrics nobody reads. The Five Dials strips it to the four to six numbers per role that actually change how a person behaves on a Tuesday afternoon.
A push founder forces the future. A pull founder gets pulled toward it by a vision so clear they can't resist it. One scales. One burns out.
Find your three to five carriers. Each quarter they identify one or two more. The team scales 5 → 12 → 36 → 100, same culture intact.
Reset Days, Build Days, Explore Days. The trap is "66% thinking": being physically off but mentally still working. We fix the calendar so your brain actually gets the day off.
The single question I ask every founder in our first call. The answer becomes the architecture for everything we build over the next twelve months.
The roster is small on purpose. The application is short on purpose. Tell us where you are and what's pulling you. If there's a fit, you'll hear from Beth within 48 hours to schedule a 30-minute call with Ben.
If it's not the right fit, you'll hear that too. Either outcome is a good one — better to know now than three months in.