Private 1:1 Executive Coaching · By Application

You made it on paper.
Now make the business fit the life you want.

Executive coaching for founder-operators and family businesses that are acquiring, consolidating, expanding, or exiting. A second set of eyes to see the bigger vision and build it faster than you'd manage alone.

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The MaxLife Playbook by Ben Laws Book Coming Soon
The high-stakes calls

Your best decisions move millions.
So do your mistakes.

Every great artist has a producer. Someone who hears what the song's trying to be and won't let the creator ship anything less. I'm that, for founder-operators. One-to-one, twelve months. Mostly you and me, and when it'll shake the right thing loose, whoever else needs to be in the room, a partner, your number two, sometimes the family.

No curriculum, no framework to go study. The whole material is that I'm all the way invested in your vision becoming real, and I help you make the handful of decisions that actually move it, faster and with a lot less second-guessing.

One
See the
blind spots
You can't read the label from inside the jar. I'm up on the balcony, so you don't lose the war winning a battle. I catch the thing you've stopped seeing, and I name it out loud.
Two
Collapse
the timeline
You'd get there on your own. You're too good not to. I just take the years out of it. The decision you've been circling for months turns into one call.
Three
Trust your
own knowing
Honestly, most of the time you already know. You just haven't let yourself act on it yet. I help you trust the not-knowing and move on your own read, with conviction.

And underneath all three, the thing you're paying for is trust.

Sound familiar?

You're probably sitting on
a few of these right now.

For the founders who are a fit, these are the kinds of things that come up in our conversations. If you recognize any of them, we should talk.

I could sell the business today for a number I'd have killed for five years ago. So why am I still grinding to make it bigger?
What you leave withHonest clarity on which life you actually want: the one you can bank today, or the one you're still chasing. Ben holds the balcony view until build-or-sell stops being a fog.
I'm stuck between two deals and I can't see the path forward.
What you leave withBen asks the question you've been dodging: are you addicted to the potential, or is this real? Most founders already know. You leave having chosen, instead of circling it for another quarter.
My business partner is hard to work with, but he's genuinely good at his part.
What you leave withTwo things you've been treating as one, pulled apart: what your business partner is genuinely great at, and the friction you keep paying for. Once they're separate, you stop bleeding energy on a structural problem.
We've doubled, but we're still run like the company we were three years ago, and it keeps breaking.
What you leave withFirst the relief: the breaking is the growth, not a failure. Then Ben follows the revenue to the one bottleneck actually capping you, and you rebuild for the size you are now.
I can't step away. The business needs me in every room.
What you leave withThe handoff, and the distance to go with it. You watch the company run without you, the numbers hold, and you find out what you were actually afraid of.
I've protected this person for years. I called it loyalty.
What you leave withAn honest name for what it really was, and the call you've known was coming. The team usually gets lighter the week you finally make it.
My calendar is full and almost none of it is the work only I can do.
What you leave withOne filter, in Ben's words: "I deal in big dollars. If a task doesn't, it's not my activity." Founders routinely clear half the calendar and watch revenue climb, not drop.
I'm furious about this and I don't fully know why.
What you leave withBen treats the anger as information: is it your own structure creating the friction? The blame turns into a fix you can actually make.
What you actually get

Your best thinking,
minus the blind spots.

Not hours. Not a framework.
A bigger nervous system.

When you work with me, you're not buying my time. For a year, you get my nervous system, pointed at your life and your business, the taste and discernment I earned building five companies of my own and sitting with hundreds of founders in theirs. You add it to your toolkit, and the whole thing moves faster. The quality of your life comes down to the quality of your questions, and my job is to ask the ones you can't ask yourself, then help you paint the picture until you can see it, believe it, and build it.

The view nobody warns you about

You climbed the mountain you set out to climb.
Then you saw the bigger one behind it.

The Map

Three freedoms.
You've already
crushed the first two.

Almost every founder I work with has crushed the first two. The third one is what nobody talks about. It's also where the next decade actually lives.

Phase One
Freedom
From

Escape. Getting out from under the boss, the financial stress, the version of life you didn't choose.

The job you hated Paycheck to paycheck Someone else's vision
Phase Two
Freedom
To

Building. The business, the income, the lifestyle. By every external measure, you've won.

The company you built The home you own The calendar you control
Where the work begins Phase Three
Freedom
Through

Alignment. Life happening through you, not just to you or for you. Ambition, family, health, capital all moving the same direction.

The next chapter you can finally see The marriage you're still building Ambition that pulls, not pushes
What It's Actually For

The win means nothing
if you lose the house it was for.

Most consulting stops at the business. The restlessness you're feeling usually isn't about the business at all.

After our work together, a founder shifts from doing to being, stops white-knuckling the business, and realizes their value never came from how much they produce. It comes from being a father. A partner. A mentor. A friend. Most consultants stop at the company. I treat the marriage, the kids, and the business as one conversation, because they are. The work is making sure your ambition and your family finally pull the same direction instead of fighting each other.

The thing money didn't fix

The number kept climbing.
The feeling didn't.

The Reckoning

You're winning the race you picked.
And quietly wondering
if it's the right one.

Five things founders tell me on first calls.
Pick whichever ones land.

I.

The business runs itself and you feel less alive than when it was on fire.

II.

You hit the target you set five years ago and barely felt it land.

III.

Your spouse stopped asking about work. The answer is always the same.

IV.

You're in every room and every decision, and you can't remember your last real day off.

V.

You've outgrown the mentors who taught you how to climb.

Most founders don't notice it at first. Maybe the business runs without you now. Maybe you're still the one holding it together at 11pm. Either way, by every external measure you're winning. But on the drive home you wonder when a Monday last felt alive, not just disciplined.

You're not ungrateful. You're human, and you're built for more.

That restlessness isn't a problem to manage. It's ambition pointing at a bigger game, the one with your name on it that you haven't let yourself claim yet.

It isn't the end of your drive. It's the doorway to the biggest thing you'll ever build, and the life you always dreamed of.

"

It's not a strategy problem.
It's not a productivity problem.
It's a fuel problem.
And you can't out-execute a fuel problem.

— Ben Laws

Where the real work happens

Quiet hours.
Honest questions.

Ben Laws
Ben Laws EST. 2005 · FIVE CO.
Meet Your Producer

Built 5 companies.
Coached hundreds of founders.
Still in the founder's seat.
Stayed married
through all of it.

Most coaches teach what they read. Ben helps you move on what you can already feel coming. The difference is felt within five minutes of sitting across from him.

He works like a conductor. You bring the instruments. He hears the music that's actually trying to come through, then brings the room into a harmony that has people asking what just happened.

Ben has built five businesses from the inside, made acquisitions of his own, and runs a wealth management firm. When you're staring at a deal or a sale, you're talking to someone who's sat on your side of the table, not someone reading from slides. He's been the founder who couldn't sleep and the leader who caught the dilution in his own company's culture three years too late. His practice runs almost entirely on referral. Entrepreneurs introduce him to other entrepreneurs.

If you've spent time in the high-end founder world, you've heard his frameworks quoted by people who learned them from him. Aligned Fuel. The Third Freedom. Pull vs. Push. The Sourdough Starter. The Five Dials.

5
Companies founded across wealth, hospitality, media, and coaching
20+
Years coaching founders, almost all on referral
2005
Quietly in the work since
Inside the Session

What the work
actually feels like.

Five things I do in the room, whether we're on a call or two days into an intensive.

1

A Safe Space for the Truth

I create the room where the real thing finally gets said. Vulnerability is where accountability meets kind honesty, and it's where the aha lives.

2

Lead You to Your Own Yes

Most of the work is finding what's standing in the way of your yes, then clearing it so momentum can start pulling you forward.

3

Make It an Experience

We don't just talk. I build the in-the-pocket moments where you feel yourself actually living, not just busy being alive.

4

The Artistry of Future

I don't live in a "no" world. I see what doesn't exist yet, the version of you and the business that's still just potential, long before it has words.

5

Paint It With Words

Then I put it into words, vivid enough that you can finally see it too. When you can see it, you believe it. When you believe it, you build it.

The work is intuitive. It isn't random. For the founders who like the receipts, here's the objective read on how I'm wired.

Kolbe A4 · 2 · 9 · 4Quick-start initiator
CliftonStrengthsAchiever · Maximizer · Ideation · Futuristic · Activator
PRINT4-2To be special, to be needed
Working GeniusInvention · Galvanizing
Hear Him

Ben in his own words.

Before you apply, spend a minute with him. The MaxLife Podcast is where Ben thinks out loud about what founder-operators are actually navigating, and there are 75 of these waiting when you want to go deeper.

A few minutes with him will tell you more than any sales page can. You'll get a feel for how he thinks, and whether you'd want him in your corner.

Browse All Episodes → Watch on YouTube
75+
Episodes
Weekly
New conversations
Free
Audio, video, full transcripts
What the work produces

Real outcomes.
Details changed for privacy.

I described our cleaning process in passing. He stopped me mid-sentence: "We have to name this." By the end of the call we had a trademarked guarantee that became our competitive advantage. He sees things in your business you've stopped seeing yourself.

Founder · Family business · Texas

In two weeks of working less, I didn't break the business. I found out my ops lead is better than me with clients. I reconnected with my wife. I'd been confusing being needed with being valuable for ten years.

Founder · Multi-state services

He had me document everything, then send the problem employee home for three weeks and watch the company run without him. The numbers held. The team got lighter. I'd been protecting a problem and calling it loyalty.

Founder · Industrial services

He gave me one filter: "I deal in big dollars. If a task doesn't, it's not my activity." Within a month I'd cleared sixty percent of my calendar and revenue went up, not down.

Founder · Logistics & real estate

He named what I'd been carrying for two years and couldn't say out loud. The Marilyn Monroe effect, everything perfect from the outside, chaos inside. He said: "You're human. You're looking for something deeper." That sentence dropped a thousand pounds.

Founder · Post-exit
Swipe or click · 5 outcomes
"

Culture isn't a handbook.
It's a sourdough starter.
Three to five who feed it, protect it, and pass it on.

— Chapter 7 · The MaxLife Playbook

Under the hood

The method under
every intuition.

Call these the instruments. They're real, and they matter. But the music happens in the room, with you in it. One kind of coach hands you a framework and leaves you to play it alone. I work the other way: I strap my nervous system to your situation and pull the best version of it out of you. That's what you're hiring, not the worksheet.

I.

Aligned vs. Obligation

The three fuels every founder runs on. Most are burning the wrong one and can't figure out why they're running on empty. The first session names yours. Everything else gets easier.

Fuel Audit
II.

The Five Dials

Most founders track 47 metrics nobody reads. The Five Dials strips it to the four to six numbers per role that actually change how a person behaves on a Tuesday afternoon.

Scorecard
III.

Pull vs. Push

A push founder forces the future. A pull founder gets pulled toward it by a vision so clear they can't resist it. One scales. One burns out.

Founder Fuel
IV.

The Sourdough Starter

Find your three to five carriers. Each quarter they identify one or two more. The team scales 5 → 12 → 36 → 100, same culture intact.

Culture Carriers
V.

The Three Gears

Reset Days, Build Days, Explore Days. Most "days off" are a trap: you're out of the office but your mind never clocks out. We rebuild the calendar so your brain actually gets the day off, not just your body.

Time OS
VI.

The MaxLife Question

The single question I ask every founder in our first call. The answer becomes the architecture for everything we build over the next twelve months.

Opening Move
Twelve months together

It's a real commitment.
For both of us.

Is This For You

This isn't right for everyone.
And that's the point.

Good Fit For You ✓

If you're here,
we should talk.

  • +You run a real, operating company that's already profitable, and the growth feels slower than your appetite.
  • +You've outgrown the coaches and frameworks that got you here.
  • +The business already hums. What you're after now isn't another playbook. It's expression, and the expanded life that follows.
  • +You suspect your nervous system is more entangled with the business than is healthy.
  • +You can feel the next decade should be bigger, and you're ready to give it a shape.
  • +You're at a real inflection: acquiring, consolidating, expanding, or exiting a cash-flowing business.
  • +Marriage, kids, or health have started showing the bill from the last ten years.
Not A Fit ✕

If you're here,
we're not a fit (yet).

  • −You're looking for a tactical sales or marketing coach to fix a revenue gap.
  • −You want someone to validate the version of you that got you here.
  • −You don't believe culture, family, and capital are the same conversation.
  • −You're under $5M and still proving the business model works.
  • −You want hype, 24/7 on-demand access, or weekly group calls. This isn't that.
  • −You need a coach who tells you what you want to hear.
The Engagement

What twelve months together
actually looks like.

Your Year, Mapped. 12 month engagement
Jan
Intensive
Feb
Mar
Strategy
Apr
May
Jun
Strategy
Jul
Aug
Sep
Strategy
Oct
Nov
Dec
Intensive
Coaching call · 2× per month + additional as needed
Voice/text messages between calls
Quarterly Strategic Session · a longer session on a single defining question
Private intensive · 2 days · front + back end of the year
Cadence
Two calls
per month on average
Sometimes weekly during deep work, sometimes monthly during stability. Dialed to where you are. Recorded and transcribed.
Access
Voice/text messages
between calls
For the moments when the question can't wait. Capped, intentional, answered personally by Ben.
In Person
Two intensives
per year
One up front to set the year, one on the back end to close it. Two days each, location of mutual choosing. Spouse welcome for the closing dinner.
Investment
$250,000 / year
You're not buying hours or a curriculum. You're buying my nervous system, pointed at your life and company for a year.
There's a word that doesn't belong here, and it's "spend." This isn't a cost. It's allocation toward the next version of you, the same way you'd put capital behind an asset. For founders whose decisions move millions per quarter, it's calibrated, not premium. Twelve-month engagement, paid quarterly. Roster capped at 12 active founders. By application only.
Apply Now
What becomes possible

The vision, built bigger than you pictured.
The family, still whole.
The life that was the point all along.

The next step

Show me where you are.
I'll tell you if I'm the one to help.

The roster is small on purpose. The application is short on purpose. Tell us where you are and what's pulling you. If there's a fit, you'll hear from Beth within 48 hours to schedule a 30-minute call with Ben.

If it's not the right fit, you'll hear that too. Either outcome is a good one — better to know now than three months in.

01You applyFour fields. About five minutes.
02We review within 48 hoursBeth reviews every application personally.
0330-minute fit call with BenNo pitch. We talk about whether the practice is right for what you're navigating.
04Decision within seven daysMutual yes or mutual no. Both are good outcomes.

Private Coaching Application

Reviewed within 48 hours. Replies come from Beth Laws.

Your information stays between Beth and Ben. Never shared, never marketed to.