MaxLife Podcast · Episode

The 3 Habits That Make You Unshakeable (from a 30-Year Trial Lawyer) with Carl Ficks

Carl Ficks spent 30 years in one of the highest-pressure jobs on the planet. What he learned about staying calm, owning your actions, and protecting the asset will change how you show up for everyone around you.

With Carl Ficks1h 47mPressure · Leadership · Consistency
The short version

Staying calm under pressure isn't a personality trait, it's a practice built on three habits: protecting the asset (your body and mind), owning your actions completely, and showing up with consistency over time. Trial lawyer Carl Ficks developed these habits across 30 years in courtrooms and endurance events, and now coaches leaders to do the same. The core insight is simple: if you're not vertical, you're not in service to anybody. Emotional intelligence, recognizing, understanding, and managing your emotions, is the connective tissue that holds all three habits together. What gets scheduled gets done, and the magic you're looking for is usually something you buried, not something you lost.

Key moments
What you'll take away

9 ideas from this conversation

01

If you're not vertical, you're offline

Carl's core belief: if you're not protecting your body and mind, you're not in service to anyone. The asset that produces everything else is you.

02

What gets scheduled gets done

Protecting the asset isn't a vague intention, it's a calendar item. Twenty minutes you'd spend in a Starbucks line is a full HIIT workout.

03

Your name is on the pleading

Every document Carl signed in court was a public act of ownership. He couldn't dodge it, deflect it, or blame a clerk. That standard followed him everywhere.

04

Compare and despair, at your own risk

Social media buries magic by flooding you with other people's highlight reels. Staying in your lane isn't weakness, it's discipline.

05

RUM: recognize, understand, manage

Carl's acronym for emotional intelligence. Self-awareness, the ability to read the room, is the skill social media is quietly eroding in the next generation.

06

Inventory what lit you up

Before pivoting careers, Carl mixed his passions, attributes, and skills like paints on a palette. Start there. If something's buried, ask why, then get some sunlight on it.

07

Consistency sets expectations

Carl's friends don't ask if he rode, they ask how far. Consistency makes your behavior predictable, and predictability builds trust faster than any speech.

08

Rage against the dying of the light

Carl's brother-in-law disappeared at 57, the same age Carl pivoted from law. That loss made the urgency real: you don't have all the time you think you do.

09

You're never going to get this back, reject that

Sean Payton told high school kids the magic of Friday nights fades. Carl categorically disagrees. He feels it every single time he gets on his bike.

Full show notes

The 3 Habits That Make You Unshakeable (from a 30-Year Trial Lawyer) with Carl Ficks

How to stay calm under pressure when your job is on the line every day

Carl Ficks spent over 30 years as a trial lawyer, a job where staying calm under pressure isn't optional. Every pleading he signed was a public act of ownership. Every time he stood before a judge, he had to hold his ground, read the room, and deliver. "When the judge says, 'Mr. Ficks, on page 15 of your brief, you state the following, tell me more about that,' I can't say a clerk did that," Carl told Ben. "You own it. You can't escape it."

That discipline didn't stay in the courtroom. It became the foundation for how Carl leads, coaches, and lives, and it's the throughline of this conversation.

Protect the asset: the habit most leaders skip

Five years into practicing law, Carl was billing long hours and eating fettuccine alfredo at 10 at night. He bought his first new car and polished the rims with a toothbrush. "I treated that car way better than I treated myself," he said. The mirror moment came around 1993. He signed up for the New York Marathon, ran it in 1995, and never looked back.

His framework is simple: if you're not vertical, you're not in service to anybody or anything. Think about the wheel of service, your partner, your kids, your clients, your colleagues, your community. Every person in that wheel needs you present. "We are in service to them. And if we're not protecting the asset, our body and our mind, we are offline."

The fix isn't complicated. What gets scheduled gets done. Twenty minutes you'd spend in a Starbucks line is a full workout. The Peloton has 20-minute HIIT sessions that, as Carl puts it, "will have you crying for your mother when you're done."

How to build trust as a leader through radical ownership

Carl posts a column every Friday called the Friday Fix. He's done it for over five years, 250-plus consecutive weeks. He ends every post the same way: own the day, own the weekend. That's not a slogan. It's a practice he's lived since he was a paper boy delivering the news at 5:30 in the morning, seven days a week.

When he took over a foundation after 25 years in law, he told his new team: "If this initiative fails, it's on me. If it succeeds, it's all of us." The room visibly relaxed. That's how trust gets built, not through titles or speeches, but through consistency and accountability that people can actually feel.

"Keyboard warriors hide in anonymity," Carl said. "In the professional world I lived in for 30-plus years, you can't do that. Every pleading I signed, Carl R. Ficks Jr., I was stating to the court that what's in this pleading is not designed to mislead. You own that."

How to stay calm under pressure at work using emotional intelligence

Carl uses the acronym RUM to break down emotional intelligence: Recognizing, Understanding, and Managing your emotions. The first step, recognizing, is self-awareness, and he thinks it's the skill most missing in leaders today.

"The ability to read the room is not something the next generation is getting practice with," he said. When all communication happens through a screen, tone, inflection, and facial expression disappear. Miscommunication fills the gap. The leaders who stay calm under pressure are the ones who've done the inner work to notice what they're feeling before they react to it.

Carl's honest about his own gaps. At his 40th college reunion, a classmate told him he was "a little different" back then. "I came to college as a 17-year-old boy," he said. "My emotional intelligence was zero in 1981. What do scared boys do? They act tough. That's your default." The man standing before her 44 years later had done the work.

Consistency: the underrated habit that compounds everything

Carl rode 62 miles on his 62nd birthday, months after a hip replacement. He screenshots his Strava rides and sends them to his daughters every Saturday morning, not to impress them, but to inform. "If dad just rode 50 miles, then I can go to the library for five hours." That's modeling. That's consistency. That's the compounding effect of showing up the same way, over and over, until people stop asking if you did the thing and start asking how far.

The Friday Fix started during the pandemic as a way to deliver good news when the news cycle was apocalyptic. It's 250 to 300 words, every Friday, no exceptions. "The Gettysburg Address was under three minutes," Carl said. "Lincoln said a lot in three minutes. You can say a lot with very few words."

Rage against the dying of the light

Carl's brother-in-law Paul disappeared in the Tonto National Forest in Arizona in 2014, the same year Carl's mother died. He was 57. Carl was also 57 when he left the law firm to found No Surrender. That parallel wasn't lost on him. "I'm sure Paul didn't think he was going to disappear that morning." The poem by Dylan Thomas, "Do Not Go Gentle into That Good Night", became the title of his chapter in The Difference and the operating philosophy of his second act.

He's 62 now. He has a new hip. He's still riding, still posting, still coaching. "Get busy living or get busy dying," he said, quoting Shawshank. "I categorically reject the idea that the magic fades. Every time I get on my bike, I feel it."

Quotable

Lines worth sitting with

If you are not vertical, you're not in service to anybody or anything.
Carl Ficks
Every pleading I signed, Carl R. Ficks Jr., I can't say a clerk did that. You own it. You can't escape it.
Carl Ficks
I treated that new car way better than I treated myself. Down to polishing the rims with a toothbrush.
Carl Ficks
It ain't hard to affirm rather than tear down. It ain't hard to lead with humility instead of ego. It just takes intentionality.
Carl Ficks
Free · No. 53 of the series

I want to stay calm under pressure and actually lead from the inside out
Reflection Worksheet

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  • Rest Isn't The Reward
  • Your Starbucks-Line Workout
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The guest

Meet Carl Ficks

Carl Ficks on the MaxLife Podcast

Carl Ficks

Trial lawyer turned leadership coach · Founder, No Surrender

Carl Ficks practiced law for over 30 years before founding No Surrender, a coaching and speaking practice that helps leaders lead with emotional clarity and stay consistent under fire. He's a contributing author in The Difference and has published his Friday Fix column every week for five-plus years. An endurance athlete since childhood, Carl rode 62 miles on his 62nd birthday, months after a hip replacement.

Questions, answered

Questions & answers

How to stay calm under pressure at work
Carl's approach starts with what he calls protecting the asset, your body and mind, because you can't regulate your emotions when you're depleted. He also uses the RUM framework: Recognize, Understand, and Manage your emotions before you react. The practice is built in the morning, before the pressure hits, not during it.
How to stay calm and focused under pressure
Carl says the ability to stay focused under fire comes from consistency in low-stakes moments. When your baseline habits are solid, sleep, movement, intentional nutrition, your nervous system has more capacity when things get hard. He also recommends blocking out the noise deliberately: haters are going to hate, noisy people are going to be noisy, and you have to decide not to engage.
How to build trust as a leader
Trust is built through predictability, not charisma. Carl's team stopped asking if he rode his bike, they asked how far. That consistency made him readable and reliable. He also built trust by telling his team upfront: if this fails, it's on me; if it succeeds, it's all of us. People visibly relaxed when they heard that.
How to stay calm under extreme pressure
Carl's legal training taught him to bifurcate, to silo competing crises so they don't collapse into each other. When his brother-in-law disappeared the same week his mother died, he handled both by compartmentalizing with intention, not by suppressing. That skill, he says, comes from years of emotional intelligence practice, not from being naturally unflappable.
How to stay calm under pressure in communication
Carl points to the missing elements in digital communication, tone, inflection, facial expression, as the root of most workplace conflict. His fix is to default to presence: walk over, pick up the phone, get on a video call. And when you walk into any interaction, lead with a question about the other person. It changes the dynamic before a word of business is spoken.
How to stay calm under pressure in a competition
Carl draws on his endurance athlete experience here: the preparation is the calm. When you've done the training, when you've scheduled the work and shown up consistently, you trust the process during the event. He also notes that the magic of competition, that Friday night lights feeling, doesn't have to fade. You can manufacture it deliberately, every single time you show up.
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Just listened to this episode of The Max Life Podcast and it hit hard. Carl Ficks spent 30 years as a trial lawyer, one of the highest-pressure jobs there is, and he breaks down the three habits that kept him grounded the whole time: protecting the asset (your body and mind), owning your actions completely, and showing up with consistency until people stop asking *if* you did the thing and start asking *how far*. His line, "If you are not vertical, you're not in service to anybody or anything", is one I'm going to be thinking about for a while. Worth a listen if you're a leader who wants to stay calm under pressure and actually build trust from the inside out. Full episode + free worksheet at https://maxlifecoach.com/episodes/the-3-habits-that-make-you-unshakeable-from-a-30-year @MaxLifeBenLaws
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"If you are not vertical, you're not in service to anybody or anything.", Carl Ficks, 30-year trial lawyer, on the habits that make leaders unshakeable. Full episode at https://maxlifecoach.com/episodes/the-3-habits-that-make-you-unshakeable-from-a-30-year @MaxLifeBenLaws
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Subject: This episode is worth an hour of your time

Hey,

Thought of you when I listened to this one. Carl Ficks spent over 30 years as a trial lawyer and now coaches leaders on how to stay calm under pressure and lead with emotional clarity. He's not talking theory, he's talking about what actually held up across 30 years of high-stakes courtrooms and endurance events.

Three things stuck with me: his framework for protecting the asset (your body and mind, not your portfolio), his take on ownership (your name is on the pleading, you can't dodge it), and his RUM acronym for emotional intelligence that I'd never heard framed that simply before.

Full episode + a free reflection worksheet here: https://maxlifecoach.com/episodes/the-3-habits-that-make-you-unshakeable-from-a-30-year

Let me know what you think.
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