MaxLife Podcast · Episode

Why High Performers Still Struggle to Communicate Clearly

Your words aren't just language, they're a live readout of your internal state. Celinne Da Costa spent 15 years studying communication and what she found will change how you hear every sentence you speak.

With Celinne Da Costa1h 59mCommunication · Identity · Leadership
The short version

Most high performers think communication is a skill you learn once and apply. Celinne Da Costa argues it's something deeper: your words are the exhaust system of your mental, emotional, and spiritual engine. When you speak from ego, from unprocessed fear, insecurity, or the need to be validated, people feel it, even if they can't name it. When you speak from soul, the words are simple, potent, and felt. The gap between those two isn't a vocabulary problem. It's an identity problem. The stories you haven't metabolized, the emotions you haven't processed, and the beliefs you're still running are all showing up in your sentences, and they're shaping your relationships, your business, and your results whether you're aware of it or not.

Key moments
What you'll take away

9 ideas from this conversation

01

Words are your exhaust system

Your language is the output of everything running underneath, thoughts, unprocessed emotions, and identity. Clean the engine and the words clean themselves.

02

Ego speaks from the head

When words come from the ego, there's effort, agenda, and a mental quality to them. People feel the difference even when they can't explain it.

03

Soul words are simple and felt

Celinne teaches that soul-sourced communication is potent and lands in the body. You don't have to try, it moves like a wave.

04

Your sentences reveal your state

"I guess I want tacos, because last time you didn't want them" contains passive aggression, self-doubt, and unprocessed anger. The linguistics are a code for what's happening inside.

05

Identity is the anchor, not tactics

Telling someone to watch the sunrise won't fix communication. The real work is identifying which beliefs, emotions, and habits are locking you into an old version of yourself.

06

Metabolize your story before you share it

Un-metabolized stories get shared from a need for validation. Metabolized stories become medicine, the difference is felt by everyone in the room.

07

Flow state is soul speaking

Every high performer has experienced flow. That feeling of inevitability and effortless output is exactly what Celinne means by sourcing from soul, and it's trainable.

08

Language shapes identity in real time

Switching from "employees" to "team," or "assistant" to "strategic partner," isn't just semantics. It shifts the energy dynamic and what becomes possible inside that relationship.

09

Storytelling bridges both hemispheres

Story is how we translate felt experience into words and words back into felt experience. It's the oldest tool we have for closing the gap between internal truth and external impact.

Full show notes

Why High Performers Still Struggle to Communicate Clearly

Why high performers still struggle to communicate clearly

You've read the books. You've done the courses. You can hold a room. So why does something still feel off when you speak, or when you listen back to yourself? Celinne Da Costa has been studying this for 15 years, and her answer is direct: the problem isn't your vocabulary. It's what's underneath it.

"I see our words as the bridge between our internal world and the external world," she says. When that internal world is carrying unprocessed fear, insecurity, or the need to be validated, those things don't stay hidden. They show up in your sentences, in the hedge, the passive-aggressive add-on, the over-explained request. The words are a readout. And most people have never been taught to read them.

How to communicate with clarity and confidence

Celinne draws a sharp line between two modes of speaking. The first is ego-sourced: effortful, mental, agenda-driven. Think of the marketing funnel that makes you click "No, I don't want to be amazing" to unsubscribe. That's language engineered to hijack a core human need, significance, and it works precisely because it bypasses your conscious awareness.

The second mode is what she calls soul-sourced communication. "When we are sourcing from a clean place, we can literally speak our world, our desired goals, into being, because it's coming from the purity of our being." It's not about choosing better words. It's about the frequency behind them. "You might be using the same exact word in two different contexts and it's going to feel completely different in your body."

The practical test: does the energy go into your head, or does it land in the room? Soul words are simple, potent, and felt. Ego words are busy, effortful, and leave people slightly unsatisfied, even when they can't say why.

How your language reveals your internal state

One of the most striking moments in this conversation is when Celinne takes a single throwaway sentence, "I guess I want tacos, because last time you didn't want them", and unpacks it live. The "I guess" signals self-doubt. The unnecessary add-on signals passive aggression and unprocessed anger. "That sentence was a code for how my internal state of being right now, where I'm dysregulated, where I might be carrying some unconscious emotion, can all be decoded from that sentence."

This is what Celinne means when she says she can't unsee it anymore. Once you understand that language is the exhaust system of your mental, emotional, and spiritual engine, you hear every conversation differently. The question stops being "what should I say?" and starts being "what is this sentence actually telling me about what's running underneath?"

The identity problem underneath communication struggles

Celinne's work evolved when she noticed a pattern: clients hired her to sharpen their story for a Forbes article or a stage, stayed for a year, and kept renewing. The story wasn't the real problem. Underneath "I want to be more visible" was a deeper question: who am I now?

"The story you tell about yourself, anything that comes after 'I am', is the anchor that's keeping you under," she explains. The person who can't lose weight, the entrepreneur who's hit an income ceiling, the executive who's been writing the same book chapter for 17 years, these aren't tactics problems. They're identity problems. The beliefs, the unprocessed emotions, and the habitual actions are all reinforcing an old version of self. And the words coming out of that person's mouth are confirming it every day.

The shift isn't "say better things." It's: what words would be coming out of your mouth if you were already the version of you who has this handled? Start there and work backwards.

Metabolized vs. un-metabolized stories

There's a difference between sharing a story because you've integrated it and sharing a story because you need someone to validate that it happened. Celinne calls the first metabolized and the second un-metabolized, and the distinction matters enormously for anyone who leads, coaches, or creates content.

"A lot of people are blasting their un-metabolized, unprocessed stories from the ego part of: I want to be seen and validated," she says. You might go viral. You might get the likes. But the transmission is different. The audience feels the need behind it, even if they can't name it. When a story has been metabolized, when the fear has been released, the lesson integrated, the emotion processed, it becomes medicine. It's a completely different energy, and it attracts a completely different response.

Her client, a Fortune 150 executive, had been stuck on one chapter of her book for 17 years. Two sessions with Celinne. The chapter got written. What changed wasn't the words, it was that she finally metabolized the story she was trying to tell. The block was never the writing. It was the unfinished emotional work underneath it.

Quotable

Lines worth sitting with

I see our words as the bridge between our internal world and the external world. And you're right that many people use words very frivolously, they're using it in a way that's cheap because it's as easy as breathing.
Celinne Da Costa
We don't know how to talk to each other. This is a big problem. I have been studying communication for 15 years now, and I'm appalled, I can't unsee the level to which people do not communicate with each other.
Celinne Da Costa
When we speak from soul, it's simple, it's potent, and it can be felt. It's felt in the body.
Celinne Da Costa
The story you tell about yourself, anything that comes after 'I am', is your story. And the meaning you give it is the anchor that's keeping you under.
Celinne Da Costa
Free · No. 67 of the series

I want to communicate clearly, but something keeps getting in the way
Reflection Worksheet

The episode is 1h 59m. This worksheet is fifteen minutes. The fifteen minutes is the part that changes anything: five questions from this exact conversation, pointed at your business and your life. Answer them on paper while the ideas are still fresh, and they become yours for good.

  • The Sentence That Leaked
  • The Feeling Underneath
  • The Story You Speak From
  • Wound Or Scar
  • Feel It To The Bottom
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The guest

Meet Celinne Da Costa

Celinne Da Costa on the MaxLife Podcast

Celinne Da Costa

Communication strategist, NLP practitioner & executive coach

Celinne Da Costa has spent 15 years studying how language reveals, and shapes, the internal world of leaders and entrepreneurs. She began her career helping executives craft stories for Forbes, Business Insider, and TEDx stages, then evolved her work when she realized the real block wasn't the story itself but the unprocessed identity underneath it. She now works with Fortune 150 executives and high-performing entrepreneurs to close the gap between who they are and how they communicate.

Questions, answered

Questions & answers

How do you communicate with clarity and confidence?
Celinne Da Costa's answer is that clarity and confidence aren't techniques, they're the result of speaking from a regulated, honest internal state. When your words are sourced from soul rather than ego, they're simple, direct, and felt by the other person. The work is less about what you say and more about resolving what's running underneath.
Why do high performers struggle with communication?
High performers are often highly left-brain dominant, analytical, strategic, and action-oriented. That strength can come at the cost of emotional fluency, which is what bridges felt experience into language. When the emotional layer is unprocessed, it leaks into every sentence as hedging, passive aggression, or over-explanation, even in people who are otherwise excellent at their work.
What does it mean to communicate from the soul?
Celinne describes soul-sourced communication as words that arrive without effort, carry full energetic charge, and land in the body of the listener. It's the same quality you feel in flow state, you're not thinking about what to say next, you're just present and the right thing moves through. It's the opposite of scripted, agenda-driven language.
How can words reveal your internal state?
Every sentence carries linguistic markers that point to what's happening emotionally underneath. Hedging words signal self-doubt. Unnecessary add-ons often signal unprocessed anger or resentment. Passive constructions can signal fear of direct conflict. Celinne teaches that if you double-click on what someone says, the underlying emotional state is usually right there in the syntax.
What is the difference between a metabolized and un-metabolized story?
A metabolized story is one you've made peace with, the emotion has been processed, the lesson integrated, and you can share it without needing the listener to validate your experience. An un-metabolized story is still carrying unresolved charge, and sharing it is often an unconscious bid for empathy or significance. The listener feels the difference even when they can't name it.
How does identity affect the way you communicate?
Your identity, the beliefs, emotions, and habitual actions you've built up over time, determines the words that feel natural to you. If you identify as someone who struggles, your language will reflect that. Celinne's work focuses on shifting the identity first, because when the identity changes, the words change with it. Tactics like "speak more confidently" don't work if the underlying self-concept hasn't moved.
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This conversation stopped me. Celinne Da Costa has spent 15 years studying communication, and her take is unlike anything I've heard in the entrepreneurship space. It's not about scripts, frameworks, or finding the right words. It's about what your words are already telling everyone around you, about your fears, your unprocessed stories, and the identity you're still running. If you've ever felt like something's off in how you come across, or you've hit a ceiling you can't explain, this episode is worth your two hours. Full show notes and a free reflection worksheet at https://maxlifecoach.com/episodes/why-high-performers-still-struggle-to-communicate. @MaxLifeBenLaws
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Your words are a live readout of your internal state. Celinne Da Costa on why high performers still struggle to communicate clearly, and what's actually underneath it. Listen at https://maxlifecoach.com/episodes/why-high-performers-still-struggle-to-communicate @MaxLifeBenLaws
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Subject: This episode on communication is worth two hours of your time

Hey,

I don't send many of these, but I wanted to share this one directly.

Celinne Da Costa joined Ben Laws on the MaxLife podcast to talk about something most communication advice completely misses: your words aren't just language. They're the exhaust system of your mental, emotional, and spiritual engine. The hedges, the passive-aggressive add-ons, the over-explained requests, they're all code for what's running underneath.

Celinne has been studying this for 15 years, working with Fortune 150 executives and entrepreneurs, and the conversation goes deep, into NLP, identity, storytelling, and what it actually means to speak from a clean place.

Full episode, show notes, and a free worksheet here: https://maxlifecoach.com/episodes/why-high-performers-still-struggle-to-communicate

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