MaxLife Podcast · Episode

You Can’t Stay in the Shire: Pain, Purpose, and the Power of Decision with Kary Oberbrunner

What if the life you're meant to live is on the other side of the decision you keep delaying? Kary Oberbrunner on pain, purpose, and why you can't take the ring and stay in the Shire.

With Kary Oberbrunner1h 13mPurpose · Decision · Transformation
The short version

Finding your purpose in life rarely feels like clarity. It usually feels like fear, grief, and a coach cussing you out. Author and CEO Kary Oberbrunner shares how he went from childhood self-injury and suicidal thoughts to building multiple companies, publishing 14 books, and helping thousands capture their ideas as intellectual property. The throughline: every leap required grieving the options he was cutting off, because the word 'decide' literally means to kill. Pain is inevitable. Misery is a choice. And the obstacle in front of you isn't blocking the way forward. It is the way forward.

Key moments
What you'll take away

9 ideas from this conversation

01

You can't take the ring and stay

Kary's coach Chad Scott told him straight: 'You can't take the ring and stay in the Shire.' Answering a call to more means physically leaving the comfort of what you've built.

02

Deciding means killing options

The word 'decide' shares its root with suicide, genocide, and homicide. Every real decision requires grieving the paths you're cutting off, and most people delay decisions to avoid that grief.

03

Pain is inevitable, misery is a choice

Chronic pain is the dull ache of a delayed decision. Acute pain is intentional, short-term, and healthy. You get to choose which one you live with.

04

Spirituality is authenticity

Kary found freedom not in polished worship but in the imprecatory psalms, where David rages at God and is still called a man after God's own heart. Real faith holds the mess.

05

The obstacle is the way forward

Marcus Aurelius said it first: what stands in the way becomes the way. The thing you're resisting is the actual path, not a detour from it.

06

Small integrity gaps kill confidence

Hitting snooze, saying 'we should do lunch' without scheduling it, hedging every opinion with 'I could be wrong', each small broken promise chips away at self-belief.

07

You leak power into possibilities

Keeping all your options open doesn't protect you. It drains your limited energy across every 'what if' so you never show up fully in any one direction.

08

Significance starts selfish, then matures

Kary wanted to be great for himself first. The shift came when he realized nobody cares about you, it's about how much value you can create for others.

09

Do hard things on purpose

Cold plunges, 5:27 a.m. workouts, cold calls to mentors, Kary treats discomfort as a muscle. If it doesn't challenge you, it doesn't change you.

Full show notes

#3: You Can’t Stay in the Shire: Pain, Purpose, and the Power of Decision with Kary Oberbrunner

How to find your purpose in life when fear keeps you comfortable

Most people who feel called to something greater spend years performing the call without answering it. They speak at conferences about bold living while quietly cashing a paycheck that feels safe. Kary Oberbrunner did exactly that for 11 years as a pastor, and it took a coach calling him out cold to break the spell. "You can't take the ring and stay in the Shire," Chad Scott told him. Within 24 hours, Kary had resigned.

That moment is the spine of this conversation. But to understand why it landed so hard, you have to go back to Wisconsin, age 10, when Kary's parents first took him to a counselor and his dad read him an intake form asking whether he'd ever thought about suicide. He lied and said no. He had.

Childhood trauma, self-injury, and the roots of ambition

Kary doesn't soften the early story. Sexual abuse from a stranger, a mother recovering from a stroke, a household where feelings weren't discussed. The pain went inward and became self-injury. "Self-injury is really you reenacting pain but in a way that you can control," he says. "It's not that you want to die, it's that you want to live but you need a coping mechanism."

The ambition was always there alongside the pain. Kary describes wanting significance from the earliest age, but in the beginning it was raw and egotistical. The maturity came later, when he realized that the people who build something lasting stop asking what the world can give them and start asking how much value they can create for others. That shift, he says, is where real business success begins.

The decision that changed everything: leaving the pastorate

By 2012, Kary was 35 years old with three kids aged 6, 4, and 2, no business training, and a coach who had spent months calling him out for using "anesthesia words" to avoid searing truth. When Chad Scott saw photos of Kary speaking at an outside event while still drawing a church salary, he didn't ask questions. He said: "You are playing a game where you are too scared to make a move in your life, and you are using the church's dollar, and you're telling everyone in your speeches to live bold, and you are scared to death to step out." Then he hung up.

Kary called his senior pastor the next day. Eleven years, gone. The fear was real. So was the clarity.

Why people delay decisions and how to stop

One of the sharpest insights in this episode is Kary's breakdown of the word decide. Suicide, genocide, homicide, insecticide, decide, they all share the Latin root for death. To decide literally means to cut off or kill. "This is why people don't want to make a decision," Kary says, "because they have to grieve the end."

Keeping your options open feels like wisdom. It's actually a leak. You spread your limited energy across every possibility so you never have to show up fully in any one direction. A gardener who wants fruit prunes the branches. The cutting is the point.

Ben connects this to his own experience losing his son Benny at 16 days old. The grief of that loss pruned everything that wasn't real. Before Benny, Ben was living in the possibilities. After Benny, the filter became simple: is being alive the same as living?

The $5,000 leap and building from nothing

After leaving the church, Kary had no business background and very little confidence. Three mentors he cold-emailed turned him down. Then a free ticket to a John Maxwell event changed the trajectory. Maxwell announced a founders group for a new coaching team. Kary ran to the front. The cost was $5,000, close to 10% of his annual income at the time. His wife thought it was a scam.

He invested anyway. Within a year, members of Maxwell's inner team were paying him to help write their books. That single decision seeded the publishing company Author Academy Elite, which at its peak drew 600 attendees from Australia and the UK to annual events. It also led to the Shawshank Dream Job Boot Camp, where Kary literally locked aspiring entrepreneurs in prison cells and had them write letters to their former stuck selves.

Pain is inevitable, misery is a choice

Kary's three pieces of advice for anyone trying to move faster toward the life they're meant to live: first, choose acute pain over chronic pain. Chronic pain is the dull ache of a delayed decision. Acute pain is intentional, short-term, and healthy. Second, take Marcus Aurelius seriously, what stands in the way becomes the way. The obstacle you're circling is the path. Third, do hard things on purpose. Cold plunges, early workouts, cold calls, discomfort is a muscle, and Americans have been told too long that being uncomfortable means something is wrong.

"If it doesn't challenge you, it doesn't change you." That line came up at a conference Kary and Ben both attended the week this episode was recorded. It's a good summary of everything Kary has lived.

Quotable

Lines worth sitting with

You can't take the ring and stay in the Shire.
Kary Oberbrunner (quoting his coach Chad Scott)
This is why people don't want to make a decision, because they have to grieve the end.
Kary Oberbrunner
Pain is inevitable. Misery is a choice.
Kary Oberbrunner
Spirituality is authenticity. It's not wearing the mask, singing the hymn. It's authenticity about who you really are and how you're really messed up and then saying, 'I need God.'
Kary Oberbrunner
Free · No. 3 of the series

I know what I need to decide, and I keep finding reasons not to
Reflection Worksheet

The episode is 1h 13m. This worksheet is fifteen minutes. The fifteen minutes is the part that changes anything: five questions from this exact conversation, pointed at your business and your life. Answer them on paper while the ideas are still fresh, and they become yours for good.

  • The Decision You're Circling
  • What You'd Have To Bury
  • Where The Power Leaks
  • Chronic Pain Or Acute
  • One Cut That Proves It
You get this worksheet plus the full 75-worksheet binder, free.
5 prompts, 1 pagePrintable, binder-readyFree, no spam
Open the full worksheet →
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The guest

Meet Kary Oberbrunner

Kary Oberbrunner on the MaxLife Podcast

Kary Oberbrunner

Wall Street Journal & USA Today bestselling author, CEO of Igniting Souls and Instant IP

Kary Oberbrunner has written 14 books across 14 genres, from poetry to blockchain to personal transformation. He's the founder of Igniting Souls and Instant IP, helping entrepreneurs and thought leaders turn their ideas into owned intellectual property. His own story runs from childhood trauma and self-injury to coaching clients like Peter Diamandis, Justin Donald, and John Maxwell's team.

Questions, answered

Questions & answers

How do you find your purpose in life?
Kary argues that purpose rarely arrives as a clear vision. It shows up as a nagging call you keep ignoring because answering it requires grieving the life you've already built. The first step is telling the truth about what you already know you need to do. Most people already know. They're just delaying the grief.
How do you find your passion and purpose in life?
Kary's experience suggests passion starts as something personal and immature, wanting to be significant, wanting to matter. It matures when you stop asking what the world owes you and start asking how much value you can create for others. That shift is where passion and purpose fuse into something sustainable.
How do you make a big life decision when you're scared?
Kary distinguishes between chronic pain and acute pain. Delaying a decision keeps you in chronic, low-level pain indefinitely. Making the decision brings acute pain that is short-term and intentional. The fear doesn't go away, but you choose which kind of pain you're willing to live with.
How do you overcome fear of failure as an entrepreneur?
Kary points to integrity gaps as the real source of eroded confidence. Every small broken promise to yourself, the snoozed alarm, the lunch you said you'd schedule but didn't, chips away at self-belief. Closing those gaps, one small commitment at a time, is what builds the belief that lets you take bigger swings.
How do you find your purpose in life with God?
Kary found his breakthrough not in polished faith but in the imprecatory psalms, where David rages at God and is still called a man after God's own heart. His conclusion: spirituality is authenticity. Bringing your actual mess to God, rather than a curated version of yourself, is where real direction tends to come from.
What does it mean to protect your intellectual property as an entrepreneur?
Kary's company Instant IP is built on the idea that your ideas are property, and most entrepreneurs give them away or let them sit uncaptured. Protecting your IP means documenting, systematizing, and owning the frameworks you've developed so they can generate value beyond your direct time and effort.
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Social caption — long
This conversation hit differently. Kary Oberbrunner joined Ben Laws on the MaxLife podcast to talk about something most people won't say out loud: we already know what we need to decide. We just don't want to grieve the options we're cutting off. Kary shares how he went from childhood self-injury and suicidal thoughts at 10 years old to building multiple companies, publishing 14 books, and helping thousands of entrepreneurs own their ideas as intellectual property. The moment that changed everything? A coach who told him, 'You can't take the ring and stay in the Shire.' He resigned from an 11-year pastorate within 24 hours. If you've been living in the possibilities instead of making the call, this one's for you. Full episode + free reflection worksheet at https://maxlifecoach.com/episodes/you-cant-stay-in-the-shire @MaxLifeBenLaws
Social caption — short / quote
"You can't take the ring and stay in the Shire." Kary Oberbrunner on pain, purpose, and the decision you keep delaying. New episode of MaxLife with @MaxLifeBenLaws. https://maxlifecoach.com/episodes/you-cant-stay-in-the-shire
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Subject: This episode made me think of you

Hey,

I just listened to this conversation between Ben Laws and Kary Oberbrunner on the MaxLife podcast and thought you'd get a lot out of it.

Kary talks about going from childhood trauma and self-injury to building companies and publishing 14 books, but the part that stuck with me was his breakdown of the word 'decide.' It literally means to cut off or kill. Every real decision requires grieving the options you're closing. Most of us delay decisions to avoid that grief, and we end up in chronic low-level pain instead of the short-term acute pain that actually moves us forward.

There's also a free reflection worksheet if you want to sit with the ideas after you listen.

https://maxlifecoach.com/episodes/you-cant-stay-in-the-shire

Thought it was worth sharing.
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